Saturday, July 16, 2011

Method #8

In general, I feel very cautious about social networking sites, with privacy being a primary concern. As more and more personal and professional business is conducted online in an environment of constantly changing industry standards and policies, I think consumers will need to exercise alertness as they utilize the potential of online resources. In terms of using social networking tools to promote a library, Twitter seemed to me to be potentially simpler than Facebook. An interesting contrast is presented: patrons who do not have the technology or technological skills to access Twitter would never be reached through Twitter advertising, but Twitter advertising might reach users who would never be reached by more traditional library advertising methods.

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